The Alabama SBDC Network, with support from the Wells Fargo Foundation, presented this series of webinars designed specifically for small businesses impacted by the pandemic and resulting economic downturn. Local experts and business owners will cover five key topics that will help Alabama’s small businesses survive 2020 and thrive in 2021.
Final Webinar: May 26 at 10AM. Click here to register.
Join us for the conclusion of our Small Business Survival Series, presented in conjunction with Wells Fargo Foundation. There is no charge to attend this webinar on May 26 at 10AM. There are two important segments:
I. Building a Marketing Plan for Post-COVID Success
II. Where’s The Money: Financing Your Small Business
I. Building a Marketing Plan for Post-COVID Success
Presented by guest speaker Pamela Starr.
As we look ahead to the post COVID-world, small businesses need to take a fresh look at their marketing strategy. Consumer behavior has changed, and so should your marketing plan. This presentation takes you through a series of activities designed to help you:
• Learn which of your marketing efforts were the most impactful in the past.
• Understand how your customers want to interact with you in the present.
• Prioritize what marketing activities will drive the best results in the future.
You will also learn how to create a simple marketing calendar for success in 2021 and beyond.
II. Where’s The Money: Financing Your Small Business
Exploring all of the financing options available to grow your business.
On-Demand Recorded Webinars
Session #1: Leadership, Talent Management, Operational Efficiency
- Dr. Valerie D.W. James – Visionspot Consulting Group
- On-Demand Recording Available Here
Session #2: Cash Flow Analysis, Credit, and Money Management
- Charmaine Chatman, Operation Hope
- On-Demand Recording Available Here
Session #3: Strategies for Growth
- SWOT Analysis: Dr. Todd Greer, University of Mobile
- Assessing Your Sales Strategy: Nathaniel Patterson, A Culture of Excellence LLC
Session #4: Marketing & Branding Strategies
- Developing an Online Presence: Shana Jordan, Oyster Shell Strategy
- Developing Brand Awareness: Jarrett McCraw, Mighty Advertising
Session #5: Getting Lean and Secure
- Lean Business Plan & Forecasting: Dr. Don Mosley, Melton Center for Entrepreneurship & Innovation at USA
- Cyber Security: Glenda Snodgrass, The Net Effect
