Small Business Survival Series

The Alabama SBDC Network, with support from the Wells Fargo Foundation, presented this series of webinars designed specifically for small businesses impacted by the pandemic and resulting economic downturn. Local experts and business owners will cover five key topics that will help Alabama’s small businesses survive 2020 and thrive in 2021.

The Small Business Survival Series, presented in conjunction with Wells Fargo Foundation, concluded on May 26, 2021 with the two-part webinar linked below. Scroll down for access to additional recorded webinars. 

On-Demand Recorded Webinars

I. Building a Marketing Plan for Post-COVID Success (Recorded May 26, 2021)
II. Where’s The Money: Financing Your Small Business

I. Building a Marketing Plan for Post-COVID Success
Presented by guest speaker Pamela Starr.
As we look ahead to the post COVID-world, small businesses need to take a fresh look at their marketing strategy. Consumer behavior has changed, and so should your marketing plan. This presentation takes you through a series of activities designed to help you:
• Learn which of your marketing efforts were the most impactful in the past.
• Understand how your customers want to interact with you in the present.
• Prioritize what marketing activities will drive the best results in the future.
You will also learn how to create a simple marketing calendar for success in 2021 and beyond.

II. Where’s The Money: Financing Your Small Business

Exploring all of the financing options available to grow your business.

Session #1: Leadership, Talent Management, Operational Efficiency

Session #2: Cash Flow Analysis, Credit, and Money Management

Session #3: Strategies for Growth

  • SWOT Analysis: Dr. Todd Greer, University of Mobile
  • Assessing Your Sales Strategy: Nathaniel Patterson, A Culture of Excellence LLC

Session #4: Marketing & Branding Strategies

  • Developing an Online Presence: Shana Jordan, Oyster Shell Strategy
  • Developing Brand Awareness: Jarrett McCraw, Mighty Advertising

Session #5: Getting Lean and Secure

  • Lean Business Plan & Forecasting: Dr. Don Mosley, Melton Center for Entrepreneurship & Innovation at USA
  • Cyber Security: Glenda Snodgrass, The Net Effect